What is Data Privacy

What Is Data Privacy?

When you get junk mail, do you ever wonder where the sender got your address?

And those unwelcome marketing calls you receive – how did they get your number?

You may not think that data privacy affects your daily life, but every time you go online or fill out a form, you give away information about yourself.

Data privacy is about having a say in when and how your personal information is collected, used, or disclosed. Our clients have the right to expect us to keep their private information private.

This includes using it only in the way we have promised, not disclosing it without their permission, and destroying it at the appropriate time. Our privacy policy ensures that we do just that. You need to be familiar with the policy, so you can help protect our client’s private data.

Protecting privacy is not only our ethical obligation; it’s also what the law requires of our company. Compliance with our data privacy policy protects you, your colleagues, our customers, and our company from the consequences of a data privacy breach.

Data Privacy Rules

Data privacy rules apply to any information that can be used on its own, or in combination with other clues, information, or context, to identify, contact, or locate an individual. Data privacy rules include company policies, the EU’s General Data Protection Regulation (GDPR), US federal and state law, and other region-specific laws and regulations.

Types of Data

Data covered by data privacy rules is any information related to a person that could be used to identify that person, either directly or indirectly. It could be a name, photo, email address, date of birth, ethnicity, religion, financial record, medical information, or employment history. It could even be posts on social networking sites.


Different countries use different terms to describe this kind of data. For example, in the US, it’s known as personally identifiable information (PII). In Europe, it’s known as personal data.


To help us protect data privacy, you must know the types of data we hold, who has access to the data, where data is held, what it is used for, and the consequences of a data privacy breach. Consequences can include heavy fines and significant reputational damage. If private data falls into the wrong hands, it may be possible for criminals to identify an individual and target them for illegal activity.

This content is an extract from the Data Privacy Training Course

Download our Data Privacy booklet.
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